What does it mean to be a man?
What does it mean to be a mate?
What does it mean to be strong?

Do we have it all wrong?

This manifesto is a call to arms for men around the world to reunite and have each other's backs. This is a call for men to bring back the meaning of mateship and of being a man. Being strong isn't about who can keep a stiff upper lip for the longest. It is time to challenge the status quo.

I am a strong man. I am a strong man who knows who I am and is comfortable with that. One who empowers and treat others the way that I want to be treated – with justice, equity and respect.

I am a strong man.

I am a strong man because I care for others just as much as I would care for myself. I am going to make sure they take action if something doesn't feel right or if I am not feeling well. This means talking about it with my mates, my family and anyone who is able to help me.

I am a strong man.

I am a strong man who looks out for my friends just as I want them to look out for me. This means checking in on, supporting, and empowering my mates and never leaving them behind. I'm going to have the tough conversations when we need to.

I am tough enough to admit faults.

I am strong enough to look after my family, my mates, people around me and myself.

I am man enough to have the tough conversations.